Hollee Burba

Hollee Burba has extensive experience in merchandise planning and assortment strategy, particularly with Nike, where roles have included Manager of Assortment Planning for North America NVS, Lead Merchandise Financial Planning Manager for JD Sports/Finish Line, and contributions to the development of Nike's Unite concept stores. Burba's career at Nike spans over a decade, beginning as an Allocation Analyst and advancing to senior positions that focus on strategic planning and analytics. Additionally, Burba owns and operates Smile, Cupcake! LLC, blending entrepreneurial experience with a passion for baking. Previously, Burba worked with notable companies such as Lucy Activewear and Starbucks Coffee Company, where management and team leadership were key responsibilities. Hollee Burba holds a BA in Public Relations and Visual Communication from Otterbein University and an AA in Merchandise Marketing from The Fashion Institute of Design and Merchandising.