Hugo Out

Hugo Out is a retail designer at Nike, specializing in store design and development across EMEA. They founded A Project By Principle in 2020, focusing on creating engaging physical installations, and previously worked as a junior designer on an exhibition project for the Science Centre Delft. Hugo graduated with a Bachelor of Applied Science in Industrial and Product Design from TU Delft and later earned a Master of Science in Design for Interaction from the same institution. Their diverse background in retail, design, and experience curation reflects a strong passion for human-product interactions.