Ian Bai

Ian Bai is a seasoned professional in digital commerce and marketing, currently serving as the Head of Digital Liquidation Channel at Nike since November 2018, where responsibilities include creating and leading digital liquidation channels and maintaining a balanced assortment offline. Previously, Ian held the position of Senior Manager at JD.com, focusing on e-commerce growth and digital capabilities for authorized partners in China. Ian's experience includes serving as Head of Digital & Media at Hasbro, overseeing platforms such as Tmall and Amazon, and holding various roles at Nike, including Digital Commerce Marketing, where significant sales achievements were noted. Ian's earlier career includes impactful digital marketing roles at Coach and other organizations, contributing to pioneering e-commerce efforts in the luxury sector.