Ivy Chen

Ivy Chen has 16 years of marketing and CRM experience, primarily focused on lifestyle and fashion brands. Currently, they serve as a Brand Communication Senior Manager at 添柏岚 and a Membership Engagement & Marketing Senior Manager at 耐克, while also leading a marketing team as Marketing Director at 十三余. Previously, Ivy worked as a Digital Marketing Manager at Crocs and as a Digital Manager at Nike. Ivy holds a Master of Arts in Communication from Nanjing University and a MEM in Data Mining & Analysis from Shanghai University of Finance and Economics.