Jaime Hatzelhoffer

Jaime Hatzelhoffer is an experienced marketing professional with a strong background in social commerce, digital strategy, and creative development. Currently serving as the Social Integrations and Capabilities Lead at Nike since August 2022, Jaime plays a crucial role in defining social commerce strategies for both Nike and Jordan Brand. Previously at The Snow Agency, Jaime achieved significant sales growth through effective ad campaigns and led a team of creative strategists. Jaime's career includes roles as an E-Commerce Creative Strategist and Paid Social Analyst, demonstrating expertise in driving online sales and engagement across various platforms. Jaime holds a Master’s Degree in Business Communication and a Bachelor’s Degree in Public Relations from Rider University.