Jeff Lu is currently the Lead Business Insights Manager at Nike, where they influence leadership decisions and shape strategies with actionable insights. Previously, Jeff served as the Pricing & Strategy Manager at Sunoco LP, leading a team that achieved over $700M in annual EBITDA. Earlier roles include Consumer Insights Manager at Sodexo, where they identified service enhancement opportunities, and Consumer Insights Product Manager at Sears Holdings Corporation, where their analyses contributed to a 10% YOY profitability growth. Jeff also has experience as a Research Analyst at J.D. Power, contributing to multi-million contract extensions through analytics research. They are pursuing a Master of Arts from Wayne State University and a Bachelor of Arts from the University of Minnesota-Twin Cities.
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