Jin Lim

Jin Lim is an experienced analytics and data science professional with a strong background in consumer insights and marketing measurement. As the current Director of NA Insights and Analytics at Nike, responsibilities include leading consumer, marketplace, and omni-channel analytics, as well as strategic financial analysis. Prior roles include Director of NA Marketing Science at Nike and Managing Director of Marketing Science & Data Analytics at Annalect, where Jin led data science initiatives for the US Army. Previous experience includes key positions at Apple, Silicon Valley Data Science, and Strata Marketing, where Jin developed innovative analytical methods and optimized marketing operations. Jin holds a BA in Mathematics from the University of Chicago and an MS in Computer Science from DePaul University.