Joel Sinnott is a highly experienced and innovative digital-first marketeer with over 15 years of experience in transforming iconic brands and enhancing consumer experiences. Currently, they lead the digital sports marketing initiatives at Nike, overseeing cross-functional teams to execute strategic visions and innovative consumer moments. Joel has held several significant roles at Nike, including EMEA CDM Retail Moments Senior Manager and NSW Partner Marketing Senior Manager, where they developed successful marketing strategies that increased market share and engaged diverse audiences. They hold a Bachelor’s Degree in Applied Sports Science from The University of Edinburgh.
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