Joyce Miyoshi

Joyce Miyoshi is a seasoned professional in brand planning and marketing, currently serving as the Brand Planning Director for Asia Pacific Latin America (APLA) at Nike since June 2009. With a strong focus on Consumer Direct Marketing, Joyce maximizes brand and business results across six diverse territories, including Japan, Korea, and Latin America. Previous roles at Nike include Integrated Retail Marketing Planning Director and Emerging Markets Running Brand Manager, where Joyce led strategic initiatives and execution of marketing plans for high-profile events like the Rio Olympics. Joyce's career began at PWC Consulting and included various marketing and finance positions at Nike and Nike Japan, supported by a Bachelor of Laws degree from Keio University.