Julia Bernhardt is the Berlin Sports Performance & Lifestyle Brand Director at Nike, a position held since January 2011, where responsibilities include driving strategic marketing planning for Central Europe and leading the seasonal go-to-market process. Previous roles at Nike include overseeing the EMEA-wide marketing launch of the Nike Epic React and managing several key campaigns for the Western Europe market, notably the Nike Air Vapormax. Julia has also directed brand efforts for NikeWomen in the AGS/DACH region, focusing on growth through cross-category strategies and enhancing consumer experiences. Early career experience includes roles at Twentieth Century Fox and Alcatel-Lucent, with educational credentials comprising a Bachelor of Arts in Marketing from Stuttgart Media University and additional studies in International Marketing at Griffith University.
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