Karin Ritsema is a Director of Business Development at Nike EMEA with over 10 years of experience in commercial strategy and execution. Since 2025, they have been leading cross-functional strategic programs in Product and Technology at bol. Karin's previous roles include Director Stores Insights & Analytics at Nike, where they drove insights-led strategy development, and Strategy Manager at Monitor Deloitte, focusing on market growth and commercial strategy. They hold a Master of Science in Economics, with a specialization in Entrepreneurship and Strategy, graduated cum laude from Erasmus Universiteit Rotterdam.
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