Liam F. is currently the Global Direct to Consumer Business Lead at Nike, where they have held multiple roles including Global Lead for Digital Experience in Men’s Football and Interim EMEA Manager for Platform Growth. Previously, Liam gained experience as an EMEA Specialist in Digital Experiences and worked in various capacities across notable brands including Valentino, Marni, and YOOX NET-A-PORTER. Liam also played semi-professional football for the FIGC from 2013 to 2017, showcasing a diverse background in both athletics and digital merchandising.
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