Matt Kane is an analytical professional currently serving as the Director of Sport Analytics at Nike. Previously, they held various roles at Nike, including Director of Media Science and Director of Marketing Effectiveness, where they advanced media measurement processes and led global marketing effectiveness strategies. Matt began their career as a Program Associate at the Children's Environmental Literacy Foundation and has since acquired extensive experience in project management, client services, and data analysis across multiple organizations. They earned a Bachelor’s degree in Speech and Hearing Science from The George Washington University and an MBA with a concentration in Marketing from UC Davis.
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