Matthew Smith

Matthew Smith is a Senior Manager at Nike Basketball, where they specialize in marketing within the sports industry, focusing on consumer engagement and storytelling through digital platforms. With a rich background that includes roles at the Baltimore Ravens, Reebok, and multiple positions at Nike, Matthew has consistently driven brand strategies and consumer experiences. Educated in Sports Management at Howard University and currently pursuing a Certificate in Marketing Analytics from the University of Virginia Darden School of Business, they continue to explore innovative marketing practices to inspire and connect with audiences. Matthew’s career reflects a commitment to merging their passions for sports, technology, and relationship-building.