• Nike

MH

Morganne Hatfield

Senior Assortment Planner – Kids Running/Fitness, North America Marketplace

Morganne Hatfield is a seasoned professional with extensive experience in digital marketing and analytics across various roles and industries. Currently serving as Senior Assortment Planner for Kids Sports at Nike, Morganne focuses on leveraging insights and analytics to enhance marketing strategies and campaign performance. Previously, Morganne held managerial positions at Hanna Andersson, where significant contributions included leading a website A/B testing program that achieved over $8 million in incremental revenue, and at inDinero, managing a substantial advertising budget while improving lead conversion rates. With a strong foundation in digital marketing from various experiences, including work at 6D Global Technologies and True Fabrications, Morganne has consistently driven revenue growth and enhanced client satisfaction. Morganne holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Oregon.

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