Nicole Pearson is a Senior Director of Analytics at Nike, specializing in insights, data science, and analytics. They earned a double major in Mathematics and Computer Science from Pacific University before obtaining a Master's in Statistics from DePaul University. Nicole's career includes significant roles at TAP Pharmaceuticals and Takeda Pharmaceuticals, where they advanced the understanding of market dynamics and developed impactful business cases. At Nike, they have driven multi-channel CRM strategic initiatives and consumer segmentation models, deeply influencing the company's marketing strategies.
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