Niveen Rasheed is a seasoned brand storyteller and sports marketer with a strong background in the basketball industry. From 2017 to 2023, Niveen served as the Director of Brand Communications for the National Basketball Players Association and previously held roles as a Digital Media Strategist and Corporate Services Intern at the National Basketball Association. Niveen's career also includes experience as a professional basketball player and as an Account Manager and Community Manager for Team Epiphany and Nike, respectively. Currently, Niveen is the North America Senior Brand Director for Basketball at Nike, leading initiatives for one of the most recognized sports brands in the world. Niveen earned a Bachelor's degree in Politics with a focus on Political Economy and Near Eastern Studies from Princeton University.
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