Peyton Weiss

Peyton Weiss serves as the Global Social Marketing Lead for Nike Basketball since August 2021, where responsibilities include managing social strategy across global channels and collaborating with cross-functional teams to enhance brand engagement. Prior experience at NBCUniversal Media, LLC from 2014 to 2021 encompasses roles as Social Media Manager for Bravo and E!, overseeing brand social channels and driving growth through strategic content management. Additional positions include Senior Research Analyst and Research Analyst, where Peyton provided insights to drive ad sales and brand growth through data analytics. Peyton's earlier experience at Viacom involved measuring network performance and supporting research initiatives. Educational credentials include a B.A. in Psychology and Communication Studies from the University of Michigan and studies at the Institut catholique de Paris.