Rebekka Beukema

Rebekka Beukema has extensive experience in merchandising and retail, primarily with Nike, where the journey began at Nike EHQ from June 2008 to December 2010 and progressed to various leadership roles, including Nike Direct Merchandising Director and Category Business Director for Nike Retail. Responsibilities encompassed editing line plans for the Northern European market, managing product assortments across categories, driving category financials, and leading teams to ensure brand alignment and consumer representation. Prior experience includes roles at THE STING and Blomer Textiel as a Sales Floor Associate, Assistant Store Manager, and Account Manager. Additionally, Rebekka served as Chair of Nike’s Works Council, emphasizing workplace representation and collaboration.