Riham Aboura is currently the Purpose and Corporate Communications - EMEA Manager at Nike, where they focus on enhancing brand narratives across multiple regions. Riham previously held roles at Rasmala Investment Bank as both a Corporate Communications & Research specialist and a Marketing Associate. They founded POP Concept, a communications marketing consultancy, which operated from 2014 to 2016, and served as Communications Manager at Sun & Sand Sports - Nike GCC from 2016 to 2018. Riham also worked as a Communications Consultant at Saba Consultants between 2012 and 2014, and managed communications for Nike in the Middle East from 2018 to 2020.
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