Rory Fraser is an experienced Footwear Product Director at Nike, serving since October 2014, specializing in the Energy NBHD, Nike SB, and Nike ACG divisions. Rory leads a team of four Product Managers dedicated to advancing Skate and Outdoor Footwear while overseeing the footwear strategy for the iconic Nike SB and ACG sub-brands, both established over 20 years ago. Prior experience at Nike from July 2012 to July 2014 includes roles such as Senior Footwear Product Line Manager and Consumer Insights Manager, highlighting a strong background in product management and consumer research within the running segment. Rory's career at Nike began as a Brand Marketing Specialist and Athlete, where expertise in sales and footwear analysis was developed. Rory holds a Master of Science in Sport and Fitness Administration/Management from The University of New Mexico.
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