Samuel Lo is a seasoned leader in the digital space, currently serving as the Sr. Director/GM of SNKRS & Digital Launch at Nike, where they oversee the North America SNKRS business and drive digital user growth. Samuel has previously held significant roles at notable companies such as TBWA\Media Arts Lab, Sony Pictures Entertainment, Apple, and Quantcast, focusing on data visualization, analytics, and product strategy. They obtained their degree from the University of Southern California's Marshall School of Business between 2009 and 2011. Samuel is recognized for their ability to connect disparate domains and solve complex problems at the intersection of technology and business.
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