Sarah Eldridge

Sarah Eldridge is a seasoned marketing and strategy professional with extensive experience in the sports and retail sectors. Currently serving as Sr Principal Director of Partners and Sports Marketing Platforms at Nike since March 2023, Sarah previously held multiple strategic roles at adidas from February 2012 to March 2023, including Director of Corporate Strategy and Director of Team Sports. Sarah's efforts focused on bringing adidas brand stories to life through range assessment, activation, and strategic partnerships. Before adidas, Sarah worked at PacifiCorp as a Regulatory Analyst from May 2010 to February 2012. Sarah holds a Master's degree in Economics and a Bachelor's degree in Philosophy, both from Portland State University.