Seth Kaufman is an experienced data analyst with a strong background in CRM and analytics. Currently serving as the Lead Data Analyst at Nike since April 2023, Seth is involved in a strategic systems migration project, focusing on data analysis and business alignment across multiple teams and countries. Prior experience includes roles at North Highland, Bridgetree, and Mathys+Potestio, where Seth established processes for data validity and led quality assurance efforts. Previous positions at adidas and MotoSport, Inc. involved managing CRM programs and eCommerce analytics, respectively. Seth also held a vice president role at Wells Fargo, overseeing vendor and process management projects. Educational credentials include a Graduate Certificate in Data Analytics from Oregon State University and a Bachelor of Science in Interdisciplinary History from Carnegie Mellon University.
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