Sharon Kniest

Sharon Kniest is an experienced marketing professional with a strong background in driving consumer behavior and brand equity across various regions. Currently serving as the EMEA Direct Stores Marketing Manager for Nike Well Collective and the EMEA Consumer Direct Marketing Manager for Nike Live since September 2021, Sharon previously held multiple roles at Kontoor Brands, Inc., including Regional Marketing Manager for Lee and Wrangler in Northern Europe, where responsibilities encompassed leading marketing campaigns focused on retail and public relations. Earlier experience includes significant positions at VF Corporation, where Sharon contributed to Wrangler's marketing strategies, PR efforts across EMEA, and brand management within the Benelux region. Sharon's career began at G+J Uitgevers and SPICE PR Amsterdam, developing foundational marketing and public relations skills. Sharon holds a degree from Inholland University of Applied Sciences and has also studied at Johnson & Wales University.