Sofía Furió Cayón

Sofía Furió Cayón is an expert merchant for Nike LATAM, with a rich background in merchandising and retail operations. They previously worked at VF Corporation as a product merchandiser for Timberland, where Sofía contributed to product selection and visual merchandising. Additionally, Sofía has experience as a retail accounting analyst at adidas and held various roles at American Express. They earned a degree in Administration and International Business and later specialized in Strategic Brand Management from Universidad Panamericana.