Sofia Lazaridou is an accomplished Director of Assortment Planning at Nike Stores for the EMEA region, bringing over 20 years of experience in inventory, sales, and retail planning. With a strong background in managing complex processes and diverse teams, Sofia has previously held significant roles at Avaya and Hewlett Packard Enterprise, focusing on sales operations and project control. Sofia obtained a Bachelor's degree in Statistics and Insurance Science from the University of Piraeus. Known for their expertise in the sporting goods industry, Sofia excels in communication, team leadership, and process improvement.
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