Steph Strike is an accomplished executive with extensive experience in the retail and sports industries. Currently serving as Vice President and General Manager of Nike Direct EMEA, as well as holding multiple vice president roles at Nike, including Nike Stores EMEA and Integrated Marketplace Planning EMEA since 2021. Prior to Nike, Steph was the Vice President and Managing Director of George at Asda from November 2019 to July 2021. Additionally, a long tenure at Asda from 1995 to November 2019 included roles such as Vice President of Customer Proposition & Planning and Vice President General Manager/Senior Category Director.
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