Sue Chen

Sue Chen is currently a Principal in Digital Marketplace for Southeast Asia at Nike, where they leverage their extensive experience in the e-Commerce industry. They previously served as Regional e-Commerce Manager at Nike, overseeing business operations on Lazada. Prior to that, Sue held various leadership roles at Lazada, including Head of Homepage & Livestream and Manager of Strategy & Planning. They also worked at ZALORA Group as a Business Intelligence Analyst and earned a Master’s degree in Economics from the National University of Singapore. Sue possesses a strong background in innovation, commercial planning, and data analytics.