Tracy Poitras

Tracy Poitras is the EMEA ACG GM at Nike, with over 15 years of global experience in business development, brand strategy, and digital marketing. Prior to Nike, they held significant roles at Red Bull, Entercom Communications, and citrus Inc., where they developed and executed innovative marketing programs and managed client relationships. At Nike, Tracy has led various initiatives, including the growth of the Nike App and strategic marketing efforts, consistently achieving impressive business results. Tracy is currently pursuing a Bachelor of Arts in Communication from Oregon State University.