Yi-Chen Lu

Yi-Chen (Cathy) Lu is an accomplished Senior Brand Director at Nike, specializing in GC Kids since 2020. They previously held roles as Category Brand Director of Running and Senior Brand Director for Men's Performance Sport at Nike, showcasing a strong background in the sporting goods industry. With prior experience as a Brand Manager at Heineken Taiwan and various leadership positions in advertising, they bring over a decade of expertise in brand management and marketing. Yi-Chen earned a Master of Business Administration with a focus on Marketing from Old Dominion University.