Ada Choy possesses extensive experience in the advertising and entrepreneurial sectors. Starting as an Account Executive at Ogilvy, Ada progressed to an Account Director role at DDB, where brand campaigns for various clients, including Volkswagen, were developed. As an Entrepreneur and Managing Director at Crumbs, Ada established a renowned frozen yogurt brand in Hong Kong and successfully expanded the franchise to over 52 cities across China, Singapore, and Malaysia. Currently, Ada serves as General Manager at Nikon, leading efforts to reposition the brand in the Hong Kong market, and is also an active Committee Member at Soho House & Co, contributing insights from the creative industry.
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