Andrew Caddick

Andrew Caddick has over 29 years of experience in product management and marketing, primarily with Nilfisk, where roles have included Director of Commercial Product Management for EMEA & Pacific and Director of Portfolio Management for High Pressure Washers. Caddick has been responsible for strategic initiatives, innovation, and commercial execution for various product lines with significant net sales, demonstrating expertise in portfolio strategy and market growth. Prior to Nilfisk, Caddick worked as a freelance marketing consultant focused on the tourism sector and as a consultant specializing in banking service quality. Academic qualifications include a BSc Hons in Marketing and Modern Languages from The University of Salford.