Lars Poulsen

Lars Poulsen is a seasoned professional with extensive experience in key account management and marketing within the power tools industry. Currently serving as the Global Key Account Director at Nilfisk since May 2017, Lars specializes in go-to-market strategy, pricing, distribution, country management, and CRM development. Previously, Lars held various roles at Bosch, including Global Key Account Manager and Regional Brand Manager, where responsibilities encompassed strategic sales for leading Danish DIY chains and marketing efforts across the Nordic markets. Lars began a career as a Commercial Assistant at the Danish Trade Commission in Toronto and holds a cand.negot degree in marketing from the University of Southern Denmark.