Martin Troelsgaard

Martin Troelsgaard serves as the Director and Head of Brand & Design Insights at Nilfisk, starting in 2018, where leadership of the Global Insights team emphasizes customer centricity across various divisions including Product Management, Service, Marketing, and Sales. Martin Troelsgaard has extensive experience in embedding customer insights into product, service, and business model development, as well as creating predictive analyses for senior management. Prior to this role, Martin Troelsgaard was a Senior Advisor at Advice A/S, focusing on strategic communications and stakeholder analysis, and worked as a Senior Research Executive at Synovate. Martin Troelsgaard holds a Master's degree in Media Science from Aarhus University and additional qualifications as a Qvest facilitator and analyst.