Jo Kidder

Jo Kidder is a Principal Business Analyst at Nine, where they focus on connecting brands with audiences across various media platforms. Previously, Jo worked as a Senior Business Analyst and Senior QA Lead at Tribal Group, managing projects and overseeing testing frameworks within Agile environments. Jo's career began in journalism, which has enhanced their skills in business analysis by fostering an inquisitive approach to understanding client needs and process improvement. They are currently pursuing a Master of Arts in International Relations and Affairs, having already earned a Bachelor of Arts in Journalism from the University of Central Lancashire.