Sofie Formica

Sofie Formica is a seasoned television presenter and media professional with extensive experience in various roles across multiple organizations. Sofie's career began at the Seven Network, where notable hosting credits include "Wombat," "Saturday Disney," and "THE GREAT DAY OUT." From 1992 to 1994, Sofie served as a television presenter for Nine Network Australia and currently hosts 4BC Afternoons at Nine since October 2021. Sofie has held key positions as Director at Media Potential and Brisbane Economic Development Agency while also contributing as a Brand Ambassador for Mercedes-Benz Brisbane and Brisbane BMW Group. Additional roles include hosting for National Product Review and serving as an advisor to the University of Queensland Diamantina Institute. In 2019, Sofie founded Travel Well Media and continues to engage in sustainability efforts with ekko.world.