Troy Sokol

Troy Sokol is a dynamic and entrepreneurial business leader with extensive experience in corporate, online media, marketing, and advertising. They currently serve as the Group Business Director at Nine, where they lead customer-centric strategic solutions. Previously, Troy held significant roles, including Group Director at MEC and Head of Digital at REA Group, and has contributed as a guest lecturer in Marketing and Data Analytics at the University of Adelaide and the University of South Australia. Troy's expertise spans data commercialization, cross-platform media strategy, and building high-performance teams. They hold a Bachelor of Commerce in Marketing and a Certificate in Advertising from the Advertising Federation of Australia.