Matthew Croft

Matthew Croft is a skilled professional in broadcast operations and sales, currently serving as a Sport Sales Operations Executive and Traffic Coordinator at Nine Entertainment Co. since July 2018. Prior to this role, Matthew held various positions at Seven West Media, including Commercial Inventory Scheduler and Commercial Inventory Coordinator, where responsibilities included the preparation and reconciliation of broadcast schedules and managing commercial data systems. Matthew's career began at C31 Melbourne, where roles included Programming and Traffic Coordinator and Ingest/Presentation Operator, demonstrating expertise in scheduling and content ingestion for television broadcasts. Matthew holds an Advanced Diploma and a Certificate IV in Screen and Media from Melbourne Polytechnic.