Paula Joye

Paula Joye is a creative content strategist and Editorial Director with extensive experience in building and transforming consumer brands across various platforms. They founded The Joye, a modern digital lifestyle brand and content agency, and are the Founder and Creative Director of The White Label Group, specializing in fashion, beauty, and wellness. Paula previously held roles as National Fashion Editor for The Sydney Morning Herald and The Age, and Editor-in-Chief at madison magazine. Currently, Paula serves as Chairman of the Executive Advisory Board for The French Beauty Academy and continues to contribute as Editor At Large for INSTYLE. They are pursuing a Bachelor of Business at the University of Technology, Sydney.