Sofie Formica is a prominent media personality and business leader, currently serving as the Host for 4BC Afternoons at Nine since October 2021. As the Founder and Managing Director of Travel Well Media since January 2019, Formica has demonstrated expertise in sustainability and consumer engagement through roles such as Director at Brisbane Economic Development Agency and ECO/Sustainability Consumer Engagement at ekko.world, both active since 2018 and 2019 respectively. Formica has an extensive background in television, having worked as a presenter for the Seven Network from 1989 to December 2018, where notable programs included Wombat, Saturday Disney, and The Great Day Out. Additionally, Formica held Brand Ambassador positions at Mercedes-Benz Australia and Brisbane BMW Group from 2014 to 2021, marking significant achievements in representing leading automotive brands.
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