Our story began in March 2020, inspired by the challenges expecting mothers face in finding essential baby products amidst inefficiencies in the traditional and online markets. To address these needs, we—a team of university graduates and tech experts—launched **NiNiList**, an e-commerce platform aimed at simplifying access to trusted baby products. Since our first sale in August 2020, we’ve proudly served over 3,000 Iranian families, making parenthood easier and more accessible.

Alongside NiNiList, we developed **Darkoob** (https://darkoob-services.darkube.app/)), a smart solution empowering businesses with real-time pricing, market insights, and competitive analysis, born from our drive to create efficiency in every step of the customer journey. Our mission continues: to make parenthood simpler and support business growth across Iran.

NiNiList

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NiNiList

Org chart

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