Joanna Lu

Joanna Lu is an experienced marketing professional with a focus on advertising, digital marketing, and social media consulting. Currently serving as an Advertising & CRM Coordinator at Nintendo since November 2022, Joanna collaborates with US teams on email content for English and French Canada and manages advertising production and paid media planning. Previous roles include social media consulting at Nicola Wealth, where Joanna audited over 90 social media profiles for brand consistency, as well as teaching assistant positions at UBC Sauder School of Business. Additional experience includes a digital marketing internship at Redstamp, a digital content marketing strategist role at SCHMEAR Naturals, and a marketing assistant position at Tality Kombucha, where Joanna achieved notable sales increases through strategic initiatives. Joanna holds a Bachelor of Commerce with Honours in Marketing from UBC Sauder School of Business.