Lily Chen is a marketing professional with extensive experience in insights and strategy, currently working at Nintendo since July 2018. Previously, Lily excelled as a Product Marketing Manager Intern at NVIDIA, where notable achievements included developing a loyalty program and creating a KPI dashboard that significantly improved marketing effectiveness. Lily also held a position as a Senior Product Manager Intern at Amazon, where solutions were designed to enhance the seller listing experience. Prior roles include serving as a Senior Research Analyst and Research Analyst at Ipsos Connect, leading cross-functional teams to drive significant sales growth and improve media efficiency, along with experience at Ipsos Healthcare and Subkarma. Lily holds an MBA in Marketing and Strategy from the University of Michigan and a Bachelor's degree in International Business from National Taiwan University.
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