Mark Baker

Mark Baker began their career in web measurement and digital marketing in 2010, self-educating in Google Analytics while supporting numerous college athletics departments and performing arts centers. They have held various roles, including Senior Web Analyst at Material Bank and Digital Marketing Specialist at Paciolan, where they honed their skills in web analytics, testing strategies, and digital marketing. Currently, Mark is a Principal Web Analyst at Nintendo, continuing to leverage their expertise in data strategy and user experience. Passionate about environmental conservation, they actively seek to reduce plastic and water usage while maintaining a positive and communicative approach to collaboration. Mark holds a Bachelor of Science in Recording Industry Management from Middle Tennessee State University.