This blog is about the intersection of psychology, technology, and business and encompasses user experience design, behavioral economics, and a dash of neuroscience.

I write for TechCrunch, Forbes, Psychology Today, and am a frequent speaker at industry conferences and Fortune 500 companies. I’m the author of Hooked: How to Build Habit-Forming Products and I have Lectured at the Stanford Graduate School of Business and Design School and have sold two technology companies since 2003.

For most of my career I’ve worked in the video gaming and advertising industries where I learned, applied, and at times rejected, the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives.

Although I received most of my education earning an advanced degree from the The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business.

See: http://www.nirandfar.com

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