Peter Toral is a marketing professional with over 10 years of experience in trade marketing, sales, and commercial execution in the mass consumption sector. Currently, as the Modern Trade Marketing Lead at Negocios Industriales Real Nirsa, S.A, they manage strategic plans for business growth and oversee national visibility implementations. Previously, they coordinated trade marketing for Procter & Gamble at Industrias Ales C.A, focusing on category management and competitive analysis. Peter holds a degree in Marketing from Universidad Laica 'Vicente Rocafuerte de Guayaquil, demonstrating a solid foundation in their field.
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