Sanja Bašić

Sanja Bašić is the Head of CRM at NIS a.d. Novi Sad, where they focus on enhancing customer experience in the oil and energy industry. With a Master's degree in Engineering/Industrial Management from Univerzitet u Novom Sadu, they have a robust background in customer relationship management, data analysis, and loyalty programs. Previously, Sanja held various roles including Coordinator for CRM and Analysis, where they managed databases and campaign strategies, and CRM Specialist, where they administered loyalty programs. Over the years, they have honed their skills in data analysis and reporting, contributing to their expertise in the field.