Daniel O'Brien is a UX/CRO Analyst at Nisbets since January 2022, specializing in delivering a comprehensive CRO experimentation roadmap and enhancing website usability through data-driven customer initiatives. This role encompasses the full process from ideation to performance analysis, utilizing a variety of analytics and design tools such as Optimizely, Figma, and Adobe Analytics. Previously, Daniel held multiple positions at Clarks, including Digital Customer Experience Specialist, focusing on brand performance and customer journeys for the D2C UK & ROI websites, and roles enhancing digital experiences across regions. Daniel's career also includes experience at Screwfix as an Assistant Data Analyst and as a Customer Process Controller at Canada Life. Educated at the University of the West of England, Daniel earned a First Class BA (Honours) in Business Studies with Marketing.
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