Brandon Coo

Brandon Coo is an experienced marketing professional currently serving as the Leader of Marketing at NiSource, where responsibilities include leading customer acquisition campaigns for a natural gas division encompassing 4 million customers across seven states. Notable achievements include redesigning content architecture in 2015, resulting in a traffic increase of up to 2x monthly pageviews. Previous roles at NiSource include Customer Experience Analyst, where Brandon launched CRM software to enhance customer insights and developed successful marketing campaigns, significantly increasing customer program adoption. As a New Business Representative, Brandon led in closed sales, generating substantial revenue. Brandon also has freelance marketing experience with Accel Golf, contributing to user growth and achieving the #1 position for a paid sports app. Early career experiences include substitute teaching and working in various roles within the sports and education sectors. Brandon holds a B.S. in Economics and Management from the University of Pennsylvania.